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Test Bank for Managing Customer Experience and Relationships 3rd Edition Managing Customer Experience and Relationships: A Strategic Framework Third Edition Don Peppers and Martha Rogers SAMPLE Test Questions Chapter 1: Evolution of Relationships with Customers and Strategic Customer Experiences Multiple choice: For the following questions, choose the best answer. 1. “Customer strategy” is: (pp. 3–5) a. the capability of matching customers and messaging in any medium, whether t...